Qu Advertiser™

The self-learning assistant
for advertisers.

Qu presents observations, diagnoses, predictions, and recommendations to help marketers make better, more precise decisions -with a UI that can be used by anyone.

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Advertiser.

Quantify every marketing investment.

Qu gives advertisers an in-the-moment analysis of every marketing activity across all channels and markets to accurately value marketing investments, with data updated in milliseconds.  Our AI can describe, diagnose, predict, and prescribe marketing – scaling from single-brand single-market to multi-brand worldwide environments.

Get answers to the big questions.

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How do our marketing investments influence 
total sales?

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How much revenue is incremental due to our marketing?

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How can we become more efficient in driving sales through marketing?

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Which communication channels are most effective?

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How is price and promotion affecting our performance?



The Marketing Scope



How can we optimise our marketing mix to increase revenue?

Easy to use.

With a UI that can be used by anyone, Qu cuts out the need for teams of data scientists and delivers answers the instant they are needed. Our unique time-centred approach makes it possible to establish which ad strategies are working or delivering on the promise of driving growth.


One tool.

One global source of truth.

Qu gives advertisers with one human-centred AI tool – instantly providing the integrated ecosystem-wide perspective of the global marketing landscape – and its impact on growth.

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Advertiser.

Discover the causal impact of marketing.

Fully autonomously.

When humans rationalise the world, we often think in terms of cause and effect — if we understand why something happened, we can change our behaviour to improve future outcomes.  Causal inference enables our AI and machine learning algorithms to reason in similar ways. Most machine learning-based data science focuses on predicting outcomes, not understanding causality.

Qu Causal™ features provide an unparalleled ability to compute how different ads, campaigns, or interventions contribute to an incremental lift in traffic, conversions, or sales to answer the question of “why” something happens.

Qu’s autonomously discovers to what extent your ads, campaigns, and market interventions have contributed to an incremental lift in traffic, effect, conversions, or sales.

 
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How It Works.

Run and automate Marketing Mix Models.
Get unparalleled accuracy and granularity.

Traditional Marketing Mix Modelling (MMM) solutions often fail in today’s rapidly shifting world – traditional modelling based on years of stable data is no longer enough for complex, ever-changing marketing landscape. Qu takes a radically different approach to MMM by combining AI, Causal Inference, Mathematical Optimisation, and high fidelity time series Data.

Get continuous intelligence about the sales and marketing ecosystem.

Qu CI™ enables the entire organisation to continuously monitor change across every datapoint.

Qu detects high-impact events faster than humanly possible – notifying you in real-time with intelligence about every sales and marketing dataset and metric.

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Advertiser.

Make optimal decisions about media mix.

Mathematical Optimisation is used to answer the question, “What should we do?” It turns a business problem into a math model and then finds the best solution out of trillions of possibilities.

Running what-if scenarios will enable you to make better decisions about your media mix for all channels.

We plug model coefficients into a constrained optimisation algorithm to generate recommendations for how to distribute a marketing budget, for example: how to maximise the number of conversions in a certain period of time.

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Advertiser.

Get instant answers to every marketing question.

Explore your data in a simple and beautiful visual way and find sides to the story that you never imagined.

We’ve already built the models and written the queries for the most useful answers to your sales and marketing questions: from computing growth in effect to seasonal trends about product sales or analysing the change in ad features your customers prefer.

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Answers

Ads and Organic

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Answers

Channels

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Answers

Campaigns

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Answers

Consumers

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Answers

Creative

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Answers

Sales and Traffic

Modules.

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Mix™

Automated Marketing Mix Modelling using state of art Techniques

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Foresight™

Automated Demand forecasting Platform.

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CI™

Continuously monitor change across every datapoint and detects high-impact events faster than humanly possible.

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Causal™

Fully autonomous platform and a suite of algorithms used to infer causality to answer the question of “why” something happens in marketing.

Frequently Asked Questions

Whether enriching the analytics toolkit, solving industry-wide challenges with machine learning, or finding innovative solutions to specific problems, our products are shaping the future of marketing with artificial intelligence.

Our goal is to be a best-in-class product to answer all marketing challenges. We are not just another narrow insight tool – we are the complete toolbox!

How is Qu different to other tools?

Today’s marketing is capturing and analysing more substantial and complex amounts of data in faster ways than before, from collecting data about ads, or a sales system collecting data about product sales and their variants. Qu’s unique approach uses massive time series analysis and makes time the primary axis for analytics. We focus on how things change over time, allowing us to build better models for understanding the effect of advertising.

Is it SaaS or on-premise?

Qu is a Software-as-a-Service product offering fully-managed end-to-end marketing intelligence hosted on secure cloud infrastructure.

Do you use personal data?

No, we use aggregation and redaction techniques when analysing data. We combine data from many different sources or times and remove the possibility of a single individual being identified. We redact certain features of data if individuals are within a source dataset, and our platform is fully GDPR compliant.

Do you support multi-brand multi-market?

Yes, Qu can operate at single geography or single brand to multiple geographies and multiple brands out of the box. We fully support the multi-tenant model for organisations with many brands.

Do our teams need training?

Our human-centred AI products are driven by zero-friction design, with a focus on superior experience, ease of use, and clear explainability.

Do we need data science skills?

No technical or data skills are needed; Qu is your personal and fully automated data scientist.

Is my data safe with Qu?

We take the security of your data seriously. Qu is managed in a fully-secure environment with strong authentication, ring-fenced data, and penetration tested infrastructure.

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